Jammu and Kashmir is emerging as a high-end tourism destination amidst retaining its popularity among mid-budget segment travellers, a senior state official has said.
“Jammu and Kashmir is ready and has the right infrastructure in place to cater to tourists in areas like MICE (Meeting, Incentive Travels, Conferences, Events) and golf tourism among others,” R K Verma, Director Tourism, Jammu and Kashmir, told representatives during the ongoing International Tourism Mart (ITM) in Goa.
He said, “MICE and Golf Tourism are emerging high-end tourism products and Jammu and Kashmir has all the ingredients available to make it as the most preferred MICE and golf destination.”
“We have world class conference centres at SKICC Srinagar, Pahalgam Club, Gulmarg with excellent accommodations and modern infrastructure, professional services and easy air access round the year,” Verma said.
For high-end tourists, heli-tourism has been started this year from Srinagar to Pahalgam and Gulmarg, and local air safari at Srinagar on reasonable rates.
“More and more hotels in J&K are now offering conference facilities. Our state offers internationally renowned golf courses at Srinagar, Gulmarg, Pahalgam and recently commissioned Jammu Tawi Golf Course to golf-loving tourists.
It is capable of holding national and international tournaments,” he said.
Jammu and Kashmir is blessed with an array of tourism products, be it leisure, pilgrimage, wellness, adventure, religious, heritage, border, MICE and golf, Verma said.
He also urged tourism industry players to promote Jammu and Kashmir as a round-the-year tourist destination.
The three-day-long ITM, which began on February 27, will conclude today. (PTI)
